Avoid the herd!!!

Many of the successful professional business owners I meet shares one thing in common, they plan time away from the day to day workload and spend time working on their business. It’s often the case that we get so busy sucked into the daily rut and rarely have time to stop and explore better ways of doing things.

Michael Gerber, the author of "The E-Myth", popularised the idea of working ON your business instead of IN your business. Yet, very few professionals, business owners, actually take the time to do this.

Here’s a couple of pointers:

• Set “cast in stone “days throughout the year devoted exclusively to building YOUR business.

• Surround yourself with other smart people to help you overcome your blind spots, brainstorm new ideas, and provide contacts and resources that make growing your business faster and easier.

I strongly urge you to regularly take the time to do this.The results you can accomplish through working on your business and not just in your business will astound you!

Here’s to your success

Ford

PS: A big "Welcome!" to all the new readers who joined my Client Attraction community since last week! You’re going to love the resources you’ll find here to help you get more clients and grow your business.

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To convert more Prospects into paying Client, give them Options to buy.

Many professional service business owners offer only one rate for their service – a take it or leave it proposition. As a result, if prospects decide it’s not for them you have nothing else to offer and will lose out on a sale.

In reality most people don’t want to be rail roaded into making a purchase and like to have options to choose from. A good example would be to have options available based on large, medium or small.

You will always find people that want the biggest, largest and fastest option, while others may only want to try out the smallest one. Sometimes it’s a question of what’s affordable and by only offering the largest, highest priced, option,you exclude a huge slice of prospects who want your service and would like to try it out, but may only be able to afford a lower priced product.

So when deciding on the range of services you are going to market, recognise that your prospect client base is made up of people with differing needs that you can tune into by offering a range of different products at different price points.

This way more people are likely to buy from you because of the choice of options on offer. Marketing options is a great way for prospects to sample your work and with simple follow up marketing strategies you can encourage them to purchase higher priced services in the future.

YOUR Action points

• How do you charge for your services? Could you add different price points to appeal to all sectors of your target market?

• You could consider using good. better, best options or the ones mentioned in the article, small, medium or large

• Think about ways you could add value to your different product options so prospective clients understand why they are priced at different price points and the benefit each option gives to them.

I’m a marketing expert specialising in teaching step by step client attraction marketing skills to consistently attract a steady stream of high paying clients to your professional service business.

Through one on one private client coaching sessions, workshops and seminars, I teach professional service business owners how to get to grips with marketing ideas to make their business’s stand out from the crowd and attract a steady flow of profitable clients.